FINO A ESAURIMENTO SPRECO

Development of an institutional campaign for the Piedmont Region against food waste, targeting
consumers and restaurateurs.

The campaign focuses on economic savings
as the main incentive, highlighting
offers that can lead to waste due to excessive purchases.
The creative concept is inspired by
the 2-for-1 offer, inverting
it to: ‘Pay 2, Eat 1!'”

REGIONE PIEMONTE